Visual Standard
A technical standard with the key elements simplified and visualised.
Visual Standards in the field
How we build it
Simplify
We identify the critical information in your company's specific technical standards.
Visualise
We implement illustrations, animations and icons to explain the technical standards.
Digitise
Finally we publish your company's technical standards in appropriate and accessible digital formats.
Available formats
Our redesigned standards have received positive feedback and bring to life key messages through illustrations. Working with Jincom has been easy, nothing is too much trouble and they clearly understood what we were trying to achieve.
Frequently asked questions
Why are visual tools more effective than written documents?
Visual communication is what humans have relied on for the vast majority of history. We have been around for 200,000 years; words have only existed for the last 15,000. We are neurologically wired with an overwhelmingly visual sensory ability.
Faster processing. Our brains process visuals 60,000× faster than text.
Better retention. Three days after hearing something we retain about 10% — but with a picture, up to 60%.
Wider reach. Visual communication is a universal language that overcomes literacy and language barriers.
Less context lost. Illustrations ensure the whole message is understood, with less room for misinterpretation.
What impact can Visual Standards have on HSE communications?
Visual Standards help workers understand safety information more easily and improve their engagement with it.
Effective visual communication is vital for getting workers aligned and building a positive safety culture.