ADNOC Learning from Incidents

Jincom recently started partnering with the Abu Dhabi National Oil Company (ADNOC), the state-owned oil company of the United Arab Emirates and the world's 12th largest oil company by production, to create a series of Learning from Incident (LFI) animations.

Working on our fourth instalment of the animation series, each LFI combines a mix of both 3D and 2D graphic animations, is between 3 and 6 minutes long, and features a voiceover with Arabic subtitles.

Each animated video describes the incident in detail, outlines the causes and explains the lessons learned. The video concludes with a reminder of ADNOC's Life Saving Rules, reinforcing the safety messages throughout.

The project began with Jincom's studio creating a storyboard to guide ADNOC HSE personnel through each stage of the process. The creative team of writers, illustrators, designers and animators drew on their expertise and experience — having developed over 1,000 LFIs across 15 years for clients including Anglo American, LafargeHolcim, Vinci and Thames Water — to create effective and engaging LFI animations covering high-risk activities including confined spaces, falls from height, lifting operations and electrical safety.

Benefits of Learning from Incident animations

• Engaging content that drives learnings to prevent incidents from reoccurring
• Delivers a positive message of a safe worker taking control to drive positive results
• Drives safe behaviour by showing the consequences when safety measures are overlooked
• Enables companies to be proactive in resolving hazards before a fatal or serious incident occurs
• Helps to identify high-potential and near-miss incidents before a serious incident occurs
• Prompts companies to review existing safety measures to ensure they are adequate
• Helps companies to identify weaknesses in existing incident reporting and investigation protocols
• Promotes problem-solving behaviour across workers at all levels
• Workers are reassured of a clear process to follow to prevent and report incidents
• Workers take ownership of safety rules and are encouraged to report incidents

Using simple visual animations to clearly outline incidents, identify causes and explain lessons learned, Jincom's team transforms complex and detailed technical information into simplified, highly-visual content for rollout across different tiers of stakeholders — from executives in head office to supervisors and workers on site.