Products

Targeted Campaign

A suite of communications in a variety of different visual formats.

Examples

Targeted Campaigns in the field

PetroChina: Phase 1 — Employee Safety

For PetroChina, we implemented a Targeted Campaign aimed at both employees and visitors at the oil field in Iraq, translated into Arabic and Mandarin. With a focus on site safety for managers, supervisors and workers, we delivered: HSE Induction booklets, Induction carry cards, Key Message Poster, Safety and Motivational Posters and Safety alerts.

PetroChina: Phase 2 — Visitor Safety

Z-folds covering site-specific hazards, safety measures and other security related information for the PetroChina site. Phase 3 of the campaign delivered a 20-minute 3D induction animation available in English, Arabic and Mandarin, targeting both employees and visitors.

Our process

How we build it

Simplify

Taking our clients content and specific references, our writers simplify the content by editing for the critical information.

Visualise

Our studio then uses the specific references and critical information to create animations, illustrations and icons as visuals to explain the content.

Digitise

Strategically taking these visuals with the script, we transform it into various formats, best suited to each audience.

Formats

Available formats

Poster

Booklet

3D Animation

Digital Formats

VR Experience

Checklist

Pamphlet

Act now

Use a variety of visual formats to effectively communicate critical information.

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